Everli lands $100m in Series C funding

Italy based European online grocery shopping platform Everli has landed $100m in Series C funding in a round lead by Verlinvest.

Everli (formerly Supermarcato24) was founded in 2014 and is a platform that enables customers to shop online from local supermarkets. Using personal shoppers who pick the goods from a store and then delivers them, it offers same-day delivery or for an extra fee, within-the-hour delivery. Though it takes fees from customers it also charges the grocery stores and makes additional money from advertising on its platform.

Now operating in France, Poland, the Czech Republic as well as Italy, Everli has become a delivery partner for some of the continent’s largest delivery brands and now offers 300,000 products to customers in the 70 cities it operates in.

The pandemic and lockdowns has boosted its business significantly. In 2020 it saw business almost quadruple to $130 million.

“Everli is focused specifically on the grocery space,” said Federico Sargenti, CEO at Everli. “Rather than small baskets, or picking up just the basic essentials, Everli is focused on delivering whatever you need right up to your full weekly shop, with same-day delivery and a one-hour delivery window of your choice.

Instead of being tethered and restricted to a radius around our own expensive central warehouses, we are able to operate across a much wider geographical footprint, entering small-to-medium density areas and offering many customers their first opportunity to receive same day groceries, [all] while retaining sustainable unit economics”.

Simone Sallustio, Executive Director at Verlinvest added: “Everli combines its tech & data excellence with the grocery retail experience of its partners and this combination provides it with the perfect position to cement itself as the European e-grocery market leader, delivering the best experience to consumers, value to retail partners, and digital activation to brands”.

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