- 4 October 2016
- Transport / Logistics Services
Facebook has launched a new e-commerce platform called ‘Marketplace’ that the social media giant says will allow users to “buy and sell with your local community”.
Marketplace is Facebook’s answer to eBay and Craigslist and the social media platform will use it to go ahead with the already well established global marketplace giants.
Facebook placed a notice on its newsroom website on the 3rd October that said the Marketplace smartphone app will be rolled out in the US, Australia, UK and New Zealand over the next few days.
Facebook added: “We will continue expanding to additional countries and make Marketplace available on the desktop version of Facebook in the coming months.”
The Marketplace app will bring together buyers and sellers and enable them to make and accept offers. However, the notice on the corporate newsroom said that: “Facebook does not facilitate the payment or delivery of items in Marketplace.”
After a slow start at monetising the several billion users of the social media platform, Facebook seems to be improving the way that vendors and marketers can reach potential customers. From being a place where people put cat and baby pictures it has now transformed into a targeted advertising system where people will see many ads that are pertinent to their interests but not chosen by them to be there. The Marketplace app seems to be the next step in turning social media addicts into cash flow. As with so many of its approaches to achieving this, one can expect many Facebook users to be willing customers.
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