Feelunique launches “Unlimited Delivery” subscription

Feelunique, the online beauty retailer, has launched what it describes as an ‘Unlimited Delivery’ service that gives customers ‘unlimited’ access to next day delivery for an annual subscription of £8.95.

The Feelunique offer applies to more than 25,000 products from over 500 brands in makeup, haircare, skincare, electricals and fragrance. There is no minimum order value for the subscription.

Joel Palix, CEO of Feelunique, said:“ In a world where rapid fulfilment is pivotal to successful online retail – and free and fast delivery services are increasingly being offered by world-leading etailers – Feelunique is thrilled to be Europe’s first pure play online beauty store to offer unlimited next-day delivery.”

Amazon has been offering a similar product (Prime) for many years but at a far heftier price of around £70 annually. The theory behind such subscriptions is that once one has paid for unlimited free delivery one will select that firm over rivals. This has certainly worked with Amazon shoppers, and may be a way forward for smaller players such as Feelunique. While the beauty firm could never hope to compare with the omni-channel giant, this may well achieve the same intent. Future financial reports will serve to confirm or rebuff the theory…

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