India based e-commerce retailer Flipkart has launched its ‘Flipkart Global’ brand that will enable its marketplace sellers to export their goods globally through leveraging the capabilities brought in through Flipkart’’s partnership with eBay India.

eBay India joined the Flipkart group in April this year. As part of the deal between the two companies, eBay and Flipkart agreed to work together on their international projects.

In a statement, Flipkart said: “The Flipkart Global program enables sellers across India to reach over 171 million active customers of eBay globally. This customer base includes buyers in the United States, United Kingdom, Germany, Canada, and Australia.

“As a part of the launch, all 25,000 retail export sellers on eBay India will migrate to Flipkart Global. These sellers will list their products through this unique program and Flipkart will undertake a nationwide seller outreach program to educate and inform sellers about its advantages.”

Anil Goteti, Head Marketplace at Flipkart and Head of eBay India, commented: “India has immense export potential and there are many SMEs who have unique products but don’t know how to make them available to global buyers. With the launch of Flipkart Global, we’re removing traditional growth barriers and providing them a platform to reach out internationally and expand sales.”
 
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