FODEL launches convenient pick-up service in UAE

UAE based last mile delivery startup FODEL (not to be confused with UK based Yodel) has launched operations in the Emirates to provide better solutions to the problems associated with receiving e-commerce parcels.

FODEL has special technology that gives customers the option to collect their parcels from wherever they want, whenever they want. This puts an end to the ‘waiting windows’ that so many customers deal with when having something delivered.

Soumia Benturquia, Founder & CEO of FODEL, explains: “Delivery is the most stressful part of the online shopping experience. Customers have to change their schedule to be home to wait for the parcel, they usually get multiple calls from the drivers asking for directions, and in the worst cases, they miss their delivery and it gets postponed to another day.”

“FODEL puts an end to the uncertainty associated with last mile delivery in the GCC by making the process simple and convenient. Consumers can now select a store nearby like a grocery, pharmacy, laundry, or a gas station. Their products gets delivered there and they can then pick it up whenever it’s most convenient, at any time they want.”

The delivery company has some 1,000 pick-up locations across all seven emirates.

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