Ford restructures, creating new European CV group

As part of a general contraction of its footprint in Europe to just 18 plants, Ford is restructuring its European business into three business groups: Commercial Vehicles, Passenger Vehicles and Imports. This is part of a move to improve efficiency and profitability.

Under the new Ford plans, the Commercial Vehicles group is to be led by general manager Hans Schep and will be based at the Dunton Innovation Centre. This is being strengthened through facility improvements and investments to enhance technical skills.

Ford plans to grow its leadership in the CV market in Europe, with the intention of doubling its CV profitability in the next five years.

Core to the restructuring will be the move into electric vehicles. Every new Ford passenger car will have an electric version as part of one of the most comprehensive line-ups of electrified options for European customers. A future family of battery electric vehicles will be assembled in Europe.

“Our future is rooted in electrification,” said Stuart Rowley, president, Ford of Europe.

“We are electrifying across our portfolio, providing all of our customers with more accessible vehicle options that are fun to drive, have improved fuel economy and are better for our environment.”


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