- 24 February 2021
- Transport / Logistics Services
To underline its new era as part of the Pall-Ex Group of companies, Fortec Distribution has undergone a rebrand. The carrier is also celebrating its 25th anniversary of operations.
Combining the Pall-Ex Group arrow branding and the Fortec blue and green colour scheme and is to save between £2000-£3000 per HGV thanks to their curtains being cheaper to produce. Kevin Buchanan, Group CEO at Pall-Ex Group, comments: “We are excited to refresh the brand which will support Fortec being truly recognised in the palletised freight sector.
“This change underlines our growth as a Group and our positions Fortec as a strong competitor in the market, both nationally and internationally, via new technology and our well-established partners in mainland Europe.
“It also underlines our commitment to our members, who can now engage with multiple livery companies to obtain the most competitive quotes and update their fleets with their shareholder status via new logos in a cost-effective way.
“It is essential for us to realign the Fortec brand and underline the benefits of our partnership, while still retaining Fortec’s own established identity.
Robbie Evans, Managing Director of Bridgetime and long-standing member of Fortec was the first member to receive the new-look livery and comments: “Firstly, I think the new branding is fantastic! It really strengthens the Fortec image as we move into our next chapter as a network.
“I am proud to be the first member entrusted with the new livery, is it always a huge honour and I cannot wait to see many more take to the road over the coming months”
Kevin continues: “This is a big year for the Fortec Distribution Network as we celebrate 25 year of operations in 2021 and we look forward to seeing our new look out on the road.
“Our collective Group ethos this year is Achieving Excellence Together, and the livery is just the start of new developments we have in the pipeline for Fortec in 2021.”