FTA and Think Logistics release videos to recruit young drivers

In a push to recruit young drivers, Think Logistics and the Freight Transport Association (FTA) have produced a series of short films promoting driving as a career. The videos are available free of charge to logistics companies, and show a series of bite-size case studies.

The clips look at the industry from different perspectives from student-focused interviews to a number of ‘day in the life’ case study clips and an industry edit that is aimed at attracting more supporters. The series is designed to show exactly what a career in the industry looks like.

Sally Gilson, Head of Skills Campaigns at FTA, commented: “With 64% of transport and storage businesses now facing severe skills shortages, it is imperative we attract new individuals into the workforce. A career in logistics can offer the variety, flexibility and opportunities for promotion that many young workers find attractive. That is why we need to ensure young people are aware of the benefits the sector can afford; these short films will help to communicate this in an accessible and easily sharable format. I hope all logistics businesses will utilise this free-of-charge tool.”

Steve Granite, the founder of Think Logistics, said: “This is an opportunity for companies of all sizes to use these films free of charge to raise awareness of the sector and directly benefit from increasing the size of their talent pool for opportunities in their businesses. Having been involved in Think Logistics from the start, I have seen countless examples of the benefits young people can bring to an organisation; we hope these videos will enable companies to easily demonstrate what opportunities are available and how the reality of working in logistics is very different from what people may think.

“These films are not the property of Think Logistics; we consider them the property of the sector, as we hope they will support new talent coming through, change perceptions of the profession and increase the number of people who consider logistics as a career path.”

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