Gentle start to Black Friday

The media was out in force in search of riots breaking out over cheap televisions from high street shops today, but Black Friday seems to have been a quiet one this year even though the forecasts for sales are still for a surge in sales.

Unlike Black Friday 2014, there haven’t been scenes of crowds fighting for goods in shops, and though the flow has been busy there have been no reports of chaos and disorder. Given the scenes from 2014, the media has been looking out for it yet found little to report.

Estimates of expected revenues are still high, ranging between Visa’s £1.9bn and IMRG’s £1.07bn – both are higher than last year’s riotous bonanza of £800 million. According to the BBC, much of the buying seems to be online rather in shops, suggesting that the meltdowns and system failures will not be in stores but on servers. Even so there seem to be few reports today of payment systems suffering under increased loads.

The lack of chaos has been from adequate preparation on the part of retailers, who have been working on the flash sales in question for several months in advance. Bandwidth has been increased to handle extra traffic at the customer interface, while discussions have taken place with delivery companies well in advance to ensure that no one has been caught on the hop. Service companies have been warning for some time to prepare since a poor experience on Black Friday could hamper all future business with the same customer throughout the year. These warnings it seems, have been well heeded so while the media hasn’t much in the way of a dramatic story of grannies being pushed over for an Xbox, the money seems to be rolling in for a bumper Black Friday for all involved.

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