George Lawson Country Manager DHL Global Forwarding Australia

George Lawson is to be Country Manager for DHL Global Forwarding’s Australia operations. He is to begin work on the 1st February.

Lawson was Country Manager for DHL Global Forwarding in India where he grew the business to the point it is an important contributor in the network.

“George brings to bear an unwavering commitment to his people and customers in every role that he takes on, one which has never failed to generate impressive and sustainable business results in even the most demanding of markets,” said Charles Kaufmann, CEO, North Asia South Pacific, DHL Global Forwarding and President/Representative Director, DHL Global Forwarding Japan K.K.

“For a mature market like Australia where we still see significant trade growth occurring – including year-on-year growth of exports by nearly 17% last year – that sort of focus, coupled with his core strengths in related disciplines like marketing and operations, will play a major role in helping us to grow our business by delivering a world-class customer experience in every shipment,” he adds.

As Global Head of Marketing at DHL in Germany, Lawson led the development of DHL Global Forwarding’s Certified International Forwarder program, which is now a core element of the company’s employee engagement and customer-experience program worldwide.

“I am looking forward to working with an experienced and motivated team that already leads the pack in terms of service and innovation,” said Lawson of the new role.

“Service to our customer forms the cornerstone of DHL Global Forwarding’s offering to businesses of all sizes worldwide, but especially so in the Australian market where enterprises are increasingly likely to have a go at expanding abroad. I am committed to using the experience I’ve gained in markets like India and Singapore – both amongst Australia’s top ten trading partners- to further strengthen our support for Australian businesses in their concerted push overseas.”


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