Giant slashes delivery fees to boost online shopping

In a bid to grow its online shopping sales, US East Coast supermarket chain Giant Food has cut its delivery fees.

Between Tuesday and Thursday there will be no delivery fee, and between Friday and Monday it has halved its fee to $3.95. Minimum order requirements have also been halved from $60 to $30.

The move is an attempt to promote the supermarket chain’s own delivery operation (fulfilled at stores by its staff) and to move away from using firms like Instacart for its last mile delivery operation.

The delivery operation, branded Giant Food, said it is looking to make delivery and pickup “more affordable and accessible” as the grocery industry looks to address food insecurity. 

“We are at the forefront of this growing space and believe lower delivery fees and order minimums will make these convenient services even more accessible to consumers,” Gregg Dorazio, director of e-commerce for Giant Food, said in the announcement.

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