UK based startup Hanhaa has announced that its parcel tracking technology Parcelive is now available.

The system involves an electronic device that is put in a parcel. It is scanned when the parcel is sent to its destination, and either the customer or company sending it can collect data as to its exact location as well as other things such as whether temperatures have exceeded minima or maxima.

According to Hanhaa: “Should carriers wish to, ParceLive can also allow customers to track the exact location and condition of their parcel anywhere in the world.  It works via a device that is scanned and inserted into the parcel at its point of distribution by the sender.

“ParceLive will then report back if the parcel containing the device has been dropped, opened, got wet, been tilted too much or remained in one place for too long.”

According to Hanhaa early trials showed that it is “much more accurate and detailed than that of the carriers it had used to send its packages”.

Azhar Hussain, founder and CEO of Hanhaa, said, “We all know that there’s a risk items may get lost or broken in transit. ParceLive doesn’t stop that, but it does make dealing with the issue far easier by providing transparency and accountability. We call this clarity, ‘truth at scale’ and it means that companies using our service will have a major head-start over competitors in three key areas: customer service, dispute resolution and network optimization.”

Hanhaa said that because ParceLive is “a parcel tracking service, rather than a product”, this means that “the devices are simply ‘rented’ and returned by users once the parcel is received, enabling costs to be kept low”. Once the parcel is opened by the customer they can simply post it to an address provided by the device.

The company added that ParceLive technology is available now with further upgrades to the functionality planned for release in the autumn.