E-commerce retailing industry body IMRG has said that logistics are important to ensuring a great Black Friday 2015 in the UK. It is expected that e-commerce sales could top £1.07bn nationwide as the sales bonanza gets under way.

Last year, with sales hitting £800 million in a single day, carriers and retailers were overwhelmed by what some termed a ‘retail tsunami’ that clogged sales and logistics channels alike. Sales were 30% greater than expected, and this year it is expected that they will increase by another 30%.

Managing Director at IMRG Justin Opie said of the expected rush, “Retailers should remember that many shoppers will be happy to wait longer than normal to have their orders delivered if it’s still several weeks until Christmas Day. This will help to ease the strain on fulfilment operations, should bottlenecks occur, but the most important thing is that customers know when to expect their delivery to arrive.”

Better organisation throughout the supply chain should ensure that orders are both met, and customers are delivered their goods on time. These will together ensure repeat custom through better customer relationships.