InPost – convenience matters more than speed

Research by YouGov on behalf of parcel locker company InPost has shown that only 17% of 2,000 shoppers surveyed never needed an item quickly. This may indicate that the drive for faster deliveries may not be driven by customer demand.

Of this, 22% of 45-54 year olds made more than 50 online purchases a year – at least one order a week. By contrast, only 28% of 18-24 year olds and 19% of 25-34 year olds made 1-10 orders a year.

The InPost survey also found that across all age groups, 24% said convenience and not needing to go to the shops was the leading reason for online shopping.

Where it came to missing deliveries, 20% found this to be an issue. Younger age groups found this more frustrating – 32% of 18-24 year olds regularly missed deliveries and 37% of 25-34 year olds had this problem too.

Jason Tavaria, CEO of InPost, said: “It is no secret that the UK delivery market is at breaking point, with 9.5 million parcels sent across the country each day. Millennials have long been identified as the age group driving the explosion in online shopping, but our research shows it’s individuals from Generation X who are behind this boom; combining tech savviness with healthy disposable incomes.

“It’s also telling that a significant percentage of respondents are indifferent to needing items quickly; as an industry there has been an obsession with the need for speed, but it is possible that this need has been created by expectation of demand rather than genuine consumer need.

“The findings also shine a light on other interesting behavioural traits. While older shoppers think nothing of relying on neighbours accepting deliveries on their behalf, younger buyers seek more independence and control over their orders.

“No single solution will fix the UK delivery market overnight, but InPost wants to change consumer behaviour to create greener communities and a more sustainable system.

“Collection at parcel lockers not only eases the logistical headache for consumers, retailers and delivery drivers, but can also have a positive environmental impact by taking vehicles off the road and ensuring delivery first time, every time.”