Parcel locker specialists Instabox has acquired Red je Pakketje, a Dutch same-day delivery company.

The acquisition will give Instabox a complete and frictionless last mile delivery solution that includes home delivery, parcel locker delivery, label-free returns as well as flexibility to offer in-flight delivery diversions.

Alexis Priftis, CEO and founder of Instabox, said, “When we researched the Dutch market, we quickly saw that Red je Pakketje have done an amazing job in creating a premium, same-day shipping service that consumers love. I’m especially excited about working with the team since they share our consumer obsession and our passion for making deliveries green.”

Sam Rohn, founder of Red je Pakketje, added, “This acquisition will enable us to further speed up our growth and offer the fastest most complete delivery solution on the market, whether the customer chooses to receive their parcel at home or to a locker. We know that 77% of consumers have abandoned a shopping cart due to a lack of preferred delivery options. We hope to be able to fix that and change an industry that has been shaped by traditional postal companies.”

Parcel lockers are becoming a big thing in Europe with countries like Poland and Germany having as many as 30 lockers per 100,000 customers. The Netherlands has yet to catch on with just two lockers per 100,000 customers, and this amounts to a significant untapped potential.

Rohn commented, “Instabox has already shown that it can truly disrupt a market, having taken a huge market share from the traditional players in the Nordics. Not only by offering better, consumer-focused services, but also by applying technology that enables precise delivery slots – at the point of purchase. Becoming part of Instabox will help us to complete our journey and achieve the same dominance here in the Netherlands, as well as expand into other territories.”