Instacart to offer 24 hour delivery

US same-day delivery firm Instacart has signalled plans to move to 24/7 delivery. It is to connect with smaller, convenience retail outlets to meet local demand for convenience goods and food, round the clock.

Instacart is moving into a market that has already a number of players. Gopuff, Gorillas and Jokr for instance are working to deliver smaller, time-sensitive goods that previously their customers would have had to pop out to the local shop to get.

Last week, the delivery firm launched a convenience store delivery operation with Kroger to deliver 25,000 lines of convenience items such as fresh food, meal solutions, snacks and other items within 30 minutes of the order being made.

Until now, Instacart has been operating deliveries between 09:00 and midnight, seven days a week. The delivery giant says that this will benefit many of its gig economy workers who can now get longer and more convenient hours. There have however been safety concerns for those working unsocial hours, which Instacart claims to have addressed. Riders will be able to choose whether to do such shifts, and it can call emergency services on riders’ behalf as required.

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