IPC – 33% of e-commerce consumers bought more from abroad in 2020

The 2020 International Posts Corporation (IPC) Cross-Border E-commerce Survey has shown that 51% of consumers bought more from domestic e-retailers while 33% increased their amount of cross-border purchases due to the pandemic.

The survey covered more than 33,000 consumers in 40 countries accounting for 95% of the world e-commerce market. Groceries, health & wellness and fashion saw the biggest increases.

According to the IPC, “In terms of product value, 16% of purchases were worth less than €10, 22% were valued between €10 and €24, 22% were valued between €25 and €49, 23% were worth between €50 and €99, and 16% were worth €100 or more.”

There was a reduction in air freight capacity but more packages sent from China weighed more – where 52% of parcels in 2019 weighed less than 0.5kg, this fell to 47% in 2020. The IPC continued, “The proportion of cross-border items valued below €25 had gradually risen over time, from 36% in 2016 to 44% in 2019. It significantly drops back to 37% in 2020.” 

Holger Winklbauer, CEO of IPC said: “Over the years, the IPC Cross-Border E-Commerce Shopper Survey has established itself as one of the largest cross-border e-commerce surveys. This year’s edition shows that the COVID-19 pandemic has further accelerated the increase in e-commerce and that this trend is here to stay. Posts have shown their resilience throughout the crisis and continued to serve their clients notwithstanding the challenges. To be able to further benefit from the e-commerce explosion, posts will have to further develop their offerings to best respond to consumers and e-retailers’ needs”.