IPC Cross Border e-commerce survey: Asia leads

The 2018 International Post Corporation (IPC) Cross-Border E-Commerce Shopper Survey has been extended to look at shopper habits in Southeast Asia. As well as China, South Korea and India, the new survey looked at Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

The IPC survey found that the Asian online e-commerce market is more developed than the average of the countries that the survey looks at. This is attributed to Asian consumers being younger and more demanding than their counterparts in Europe and the Americas.

In Asia, the IPC shopper survey found that mobile devices are the preferred platform for online shopping (52% vs average 33%). This is more pronounced in Thailand (67%) and Indonesia (66%). While the Philippines prefers cash on delivery, credit cards are the dominant payment method in Japan and South Korea. Thirty percent of Asian consumers preferred evening and weekend deliveries, as against 10% in Europe.

The survey also showed that Asian consumers are more likely to buy cross-border from China and the US with Japan, South Korea and Australia following them up. Cross-border e-commerce is dominated in Asia by three main players – Amazon, Alibaba / AliExpress and Lazada. Though the average shop from China is lighter, cheaper items, Asians choose heavier and more expensive items – 37% of Asian purchases weighed up to 0.5 kg, compared to 50% at total level. 26% of Asian purchases cost up to €25, compared to 40% at total level.

Looking at 33,500 consumers in 41 countries, the IPC cross border e-commerce survey is among the most comprehensive in the world.

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