John Lewis sees high peak on Black Friday

With an average of 705 items being purchased per minute, John Lewis had its busiest ever online shopping hour between 0900-1000 on Black Friday.

The retail giant said in a statement: “At our distribution centres, we packed just over 10,000 units an hour – which is up nearly seven per cent on last year – and at our busiest period from 12pm to 1pm, this increased to 18,000 units.

Operations director Dino Rocos added: “Sales on both overnight and into the day itself have exceeded expectations and between 9 and 10am we hit our busiest ever hour for online trade. We expect traffic will continue to the website throughout the weekend, with customers this year favouring the App as a quick and convenient way to shop. In addition we expect our 49 shops to welcome customers over the weekend as deals run into the early part of next week.”

This increase amounts to a 4.8% increase in traffic to the John Lewis website over 2016. The John Lewis mobile app was the most popular way to shop, with online traffic peaking between 1300-1400. The mobile app saw a 92.3% increase in traffic against 2016. It seems that mobile, as opposed to desktop shopping, is the way to go…
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