John Lewis trials sustainable retail measures

Omnichannel retailer John Lewis is trialling a series of sustainability initiatives at its shop in Oxford. These include an eco-delivery option for home deliveries and recycled packaging.

The trial is to look into the John Lewis store offering customers to keep and recycle cardboard packaging and single-use plastic bags used to move orders to the shop.

Replacing bubble wrap, John Lewis is to test new recyclable packaging for china and glass SKUs bought in the shop. Hangers used for fashion sales will also be able to be returned to the shop.

Saving on fuel use, customers booking home deliveries with the shop will be offered an ‘eco-delivery’ slot when a van is near their home.

Stephen Cawley, head of sustainability at John Lewis, said: “Our customers have told us they want us to help them reduce their impact on the planet and that reducing and recycling packaging is key for them.”

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