- 8 November 2021
- Transport / Logistics Services
US grocery giants Kroger have launched a new membership programme offering no-fee delivery. Members of the Kroger Boost loyalty programme will also get double fuel points under the umbrella Kroger Plus scheme.
For an annual membership fee of $59, Kroger Boost members get unlimited no-fee delivery within 24 hours. Those paying $99 annually will get get no-fee deliveries within two hours. In both membership schemes, there is a minimum $35 order amount. Four cities are involved in the launch of Kroger Boost with several new ones to be added in the coming months.
Kroger Boost enables the omnichannel retailer to take on rivals Walmart and Amazon, both of which offer membership schemes in with free or low-fee delivery. Thanks to the pandemic, the supermarket chain saw its online business grow to more than $10 billion annually. It operates with UK online grocery technology specialists’ Ocado’s automated fulfilment centres, and plans to reach more than a dozen markets across the US.
“Kroger Boost is an accelerant to the Kroger Family of Companies’ rapidly expanding seamless ecosystem, which includes our new Kroger Delivery fulfilment centers,” Bill Bennett, Kroger’s vice president and head of e-commerce, said in a statement.