Pests thriving through recession

A pest control market report reveals a £300m market that has continued to grow despite the recession.

Apex Insight has published research on the UK pest control industry. This quantifies the market size and historical patterns of growth, probes key trends behind the figures, profiles and explores the performance of leading companies, discusses industry value drivers and sets out a market forecast supported by relevant evidence.

The study reports that the total value of the pest control market is now over £300m, having grown in spite of the turbulent economic climate of recent years. Market growth has come from a combination of growth in the number of relevant premises to be kept free of pests, greater penetration of contracts and adoption of higher service levels, as well as price increases. It does not appear to have been caused by long-term increases in pest levels.

While pest control is not a particularly cyclical industry, an improving economic outlook would still be welcome especially to the extent that it supports increased construction activity, and hence demand for pest control services, in key customer segments.

Rentokil remains the market leader and is the best known brand amongst consumers. However, several other operators now have the scale to provide a national service and there are many smaller local and regional providers. Councils have historically been significant providers of pest control services, although some are reviewing their service provision to help meet government spending reduction targets.

Key value drivers for pest control companies include sales capability, customer retention, success in selling on higher service levels, technician productivity and optimising business mix. Leading companies have launched initiatives in all of these areas.

There is some evidence of both bundling of pest control contracts with other FM services and in-sourcing of pest control work by large customers.

The work is based on data from economic, industry and company sources as well as interviews with senior-level contacts in the market. It includes analysis of the drivers of industry volume and price growth, setting out historical trends and forecasts.

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