Mark Winther to be Australia Post Chief Marketing Officer

Australia Post has created its first Chief Marketing Officer (CMO) post and Karl Winther, a former marketer from Officeworks and Myer is to take on the role.

Nicole Sheffield, the new general manager of consumer and community at Australia Post announced the appointment.

Sheffield said the CMO is a critical role for Australia Post: “We have the most trusted, authentic brand in the country. Driving that trust and connection with consumers and community is vital to the evolution of our business. We are both a community service provider and a retailer, the custodian of an iconic brand,” she said. “I have tasked Karl with leading the way we drive brand growth and acquisition marketing to deliver enhanced retail results for our customers.

“With his extensive experience across merchandise and marketing roles, Karl is ideally positioned to take on this newly created role of CMO for Australia Post.”

The new Australia Post CMO is to be responsible for brand, marketing operations, marketing strategy and insights, marketing communications, consumer marketing, creative services, and marketing channels. Winther is also expected to leverage and extend the Australia Post brand influence to drive customer acquisition, build core marketing assets to create new revenue opportunities, and enterprise marketing and consumer marketing.

“Together we look forward to working closely with marketing, media, business and community partners as Australia Post continues to build on its heritage and its important role in the community,” Sheffield said.