Mercadona to use Bringg SaaS platform

Spanish grocery giant Mercadona has announced plans to use the Bringg SaaS online delivery platform to improve speed and accuracy of its deliveries on the Colmenas sales portal.

Mercadona offers the new delivery service out of its Valencia warehouse to customers at 97 municipalities. With Bringg on board, the grocery chain will be able to organise deliveries from warehouse to doorstep better. According to the two companies, deliveries should arrive within the planned time slot with a higher degree of accuracy, and with better ideas of loading, unloading times and delivery routes more deliveries should be possible in less time.

Part of the Bringg SaaS system is big data harvesting. Mercadona should be able to measure and improve the performance of fleets while adapting in real-time to obstacles such as traffic and a host of other unforeseen circumstances. For dispatchers, this new level of visibility and route optimisation allows them to take preventive measures when issues are likely to occur and to quickly resolve those that do occur.

“When we were looking for a solution to manage our entire delivery ecosystem, one of our first criteria was a partner with a proven record that offered a platform which would scale quickly and have near-immediate impact” said José Ramón Pérez, Product Manager of Mercadona Online “We finally have the real-time visibility that we needed in order to produce the results we were hoping for, and we expect that’s only going to improve as we further leverage our data.”

“There’s a reason that Mercadona is the largest grocer in Spain. They’re always looking for the next product or service that’s going to give them an edge in the market. For them to choose to work with Bringg is a testament to the strategic value we provide.” said Guy Bloch, CEO of Bringg. “We look forward to continuing to help Mercadona provide the flawless delivery experiences that their customers expect and deserve.”


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