Metapack – Cyber Weekend outstrips forecasts

Black Friday online spending was up 11.7 per cent to £1.39 billion, according to IMRG, while Metapack has reported that deliveries over the cyber weekend were 26 per cent up on last year.

This year’s Cyber Weekend saw better sales than the IMRG forecast of 9% growth made earlier this year.

Thirty-nine per cent of sales were done by smartphone, mobile being the single biggest platform for all sales this year, over and above desktops and tablets. While not the first time this has happened, it is interesting as most shoppers would have had access to their desktops at work.

In addition, Metapack said that it expected to see delivery volumes grow around 20% over the Cyber Weekend in the UK. Instead, some 11 million passed through Metapack’s systems between Black Friday and Cyber Monday, a far higher number than they predicted.

Among the different sectors of the e-commerce market, sport and leisure saw a 34% growth, with clothes and fashion growing by 32%. Toys and games saw an uplift of 22%.

“We did anticipate healthy growth over the cyber weekend,” said Bruce Fair, Chief Revenue Officer at MetaPack, “However, these figures are beyond our expectations and reflect not only the continued huge popularity of Black Friday and the Cyber Weekend, but the success of our retail and carrier partners in engaging customers and meeting their e-commerce expectations.”

 
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