Metapack – free delivery good, keeping delivery promises better

E-commerce delivery software providers Metapack say that they expect to see not only increased parcel volumes during the coming peak season, but also more demand for “varied, flexible delivery options”.

In a statement, Bruce Fair, Chief Revenue Officer at MetaPack, said: “In line with annual trends and based on the delivery volumes we are seeing currently, we anticipate a growth of around 20% from now until the end of the first week in January.

“Obviously this will come in peaks, which, apart from slight changes due to Christmas Day falling on a Monday, will be in line with 2016.

“However, we do think there will be higher demand from overseas buyers than ever before, less tolerance for longer or imprecise delivery time-frames and an expectation that retailers will still be able to fulfil options such as try-before-you-buy, delivery to neighbour and in-flight changes.

“The ability to support these at such a busy time will entirely depend on pre-agreed commitments between retailers and carriers as well as outside forces, such as weather conditions.”

While free delivery may attract more customers to buy during the season than other factors, Metapack say that low cost and fast delivery are also important. The software firm also say that customers also want multiple delivery options and prices. It is also important in the opinion of Metapack that it will be necessary to monitor the delivery promises made to ensure that customer expectations are matched.

“There’s a balance to be struck between managing capacity and taking advantage of increased consumer spending,” said Fair. “Consumers are more, not less, likely to try new delivery options during Peak in order to ensure they get their parcels when and where they want them. This requires retailers to offer a broad choice of delivery options to ensure conversion at this highly competitive time, and ensure they are supported by their carriers. It also means that retailers have an opportunity to impress customers with new options that they wouldn’t ordinarily choose.”

MetaPack will be producing a weekly update on delivery volumes through the Peak period, as well as a separate Carrier Performance Heat Map that will illustrate how the top 10 UK carriers are performing in the run up to Christmas. Further details are available at
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