Metapack has become the first e-commerce delivery technology company to integrate the what3words addressing system into its platform, ensuring accurate deliveries every time.

What3words has divided the surface of the world into 3mx3m squares, each of which has a three word name appended to it. When the customer pinpoints their address on a map this is associated with the what3words location and a parcel can be far more accurately delivered to it.

Metapack works with more than 400 carriers and 4,900 delivery services, and says that the what3words will improve the first-time delivery rate of parcels passing through its system. The tech company says that as many as 19% of failed deliveries are due to inaccurate addressing.

Duncan Licence, Metapack’s VP of global product, explained, “I’m excited about the possibilities what3words’ innovative solution brings. We’re both trying to make a difference when it comes to first-time delivery at a time when it’s never been more important. Now that we can accept what3words, logistics partners can receive a what3words address from any e-commerce retailer at the same time as all other necessary logistics information, helping them to drive efficiencies across their supply chain and logistics operations.”

Chris Sheldrick, co-founder and CEO of what3words, added, “Every e-commerce retailer that accepts a what3words address at checkout via our plugin is playing a key role in elevating the customer delivery experience. Enabling Metapack to receive a what3words address and pass it directly to carriers means that customers can provide extremely accurate delivery locations and receive their parcels first time, every time. It’s a simple addition that can truly make a huge difference to people all over the world.”