Mike Cooper takes the helm at Yodel

UK delivery company Yodel has appointed Mike Cooper as its new Chief Executive Officer. He will officially start on Monday 1st February.

Cooper has a lot of experience in medium sized companies at an executive level. He spent nine years at insurance company Arriva where he was deputy CEO and managing director, overseeing a £1bn turnover and more than 30,000 employees.

Prior to that he had spent five years at EasyJet as Chief Commercial Officer and four years at Thomson Holidays where he was the managing director of the direct sell business.

Dick Stead, executive chairman at Yodel said of the new appointment, “Mike has an impressive track record of galvanising people to deliver exceptional results and using consumer insight to drive a great customer experience. He will focus us still further on our ever improving service levels and provide impetus to Yodel’s growth ambitions.”

Yodel had a very good festive season and handled more than 22 million parcels between the beginning of the peak on the 22nd November and the end at the 24 December. As with many of the major players in the e-commerce delivery business, the company looks set to improve its offering and has invested heavily in infrastructure with redundancy to meet future demand.

E-commerce is heavily dependent on the delivery sector, and, matching the retreat of the high street retail sector is set to grow considerably in the coming years. Yodel and its rivals Hermes, DPD and Royal Mail are set to do very well as the market deepens and widens. Cooper’s job will be to ensure that the company can mature with the e-commerce market and survive in an increasingly cutthroat industry where rivals City Link went under just 13 months ago despite having a national reach.