New Zealand Post shows big growth in e-commerce

In 2018, New Zealand’s e-commerce grew eight times faster than bricks and mortar retail in 2018 according to new research from New Zealand Post. Bricks and mortar retail grew by 2% while online retail, 16%.

The research from New Zealand Post showed that 1.8 million New Zealanders spent NZ$4.2 billion last year. Kiwis are shipping online more often but there is also a new group the postal operator refers to as ‘super shoppers’ who spend $9,000 or more online, who account for nearly one in ten shoppers there.

In good news for local retailers, there is a strong appetite for home-grown e-commerce in New Zealand too.

“Spending with New Zealand online stores grew at nearly double the rate of growth for international online stores – encouraging news for our local e-tailers,” says NZ Post Chief Marketing Officer, Bryan Dobson.

“Although New Zealanders still enjoy shopping internationally with nearly one dollar in every three being spent with an offshore online retailer, New Zealanders also say that they prefer to buy from local retailers because they trust them and would like to support home-grown businesses.”

NZ Post said that it had undertaken the report “because courier delivery has now surpassed mail as the largest contributor to NZ Post revenue”.

“NZ Post is delivering well over half of all parcels bought online in New Zealand and we’re proud to be integral to that moment of joy when your online shopping parcel arrives,” said Dobson.

“Customer needs are changing quickly: they want speed, efficiency and convenience. They want to know where their parcel is at all times during its journey and want delivery at a time and place that works for them – NZ Post is able to offer this.

“Most online retailers in New Zealand use NZ Post to connect with their customers. With the leading delivery service we provide, and with the wealth of insights in this report, we are committed to helping online retailers to grow a better online business.”


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