eBay UK has appointed Nikin Patel to be director of consumer-to-consumer selling.

Patel has been working in global operations for the last 15 years with companies including Sky and Virgin Media. He has been working at eBay for the last two years in charge of pricing and promotions. Patel will now focus on making selling easier for UK customers.

“This is a hugely important role at eBay,” said Paolo Levoni, senior director of operations in the UK. “We pretty much invented consumer-to-consumer selling at distance, online and at scale. And it’s an area we continue to invest and innovate in. With his proven track record in pricing and promotions and his personal passion for consumer selling, Nikin is now focused on helping even more Brits make room or make money by selling on eBay”.