Ocado to work with Sweden’s ICA

Ocado has signed a deal with Swedish retailer ICA that will allow ICA to use the Ocado platform to power its online deliveries in Sweden.

ICA is a major player in Sweden, with 36% share of the country’s grocery market and 1300 stores.

Per Strömberg, chief executive of ICA Group, said: “We are now laying the foundation for the next generation ecommerce offering, and we are putting an important piece of the puzzle in place to realise our digital ambitions for all of ICA Group. Today we have the industry’s most efficient processes for physical shopping, and through this agreement we can create the most efficient solutions also for ecommerce.”

Ocado is selling its platform hard around the world – this is the third such tie up in the last six months. In January Ocado signed a deal with Sobeys in Canada while in November Ocado agreed to work with Groupe Casino in France.

Ocado’s decision to export is something that may ensure that the company thrives after so long in stagnation. With the probable mega-merger of Asda and Sainsburys things could well get difficult for smaller players in the UK supermarket sector.