Omniva develops Baltics parcel locker network

Estonian postal operator Omniva’s supervisory board has announced it is to significantly expand its parcel locker network within Estonia and neighbouring Baltic States.

“Omniva owns 43% of the parcel machines in Estonia with 57% of the parcel volume,” said Member of the Management Board of Omniva Kristi Unt. “On the one hand, this indicates high network efficiency, but on the other hand, it is clear that the expectations of current and new clients do not fit with the existing network. Logistics and the current network have achieved the expected efficiency, and the focus is now on supporting the e-merchants and end customers by moving even more closer to them.”

The last time Omniva planned a major expansion was in 2018 when it installed 100 parcel lockers across Estonia, doubling its network size. In doing this it was the first carrier in the country to reach outside the country’s larger cities.

According to the Estonian E-Commerce Association, Omniva’s parcel volume comprised 57% of the entire parcel market in Estonia in 2020. “Omniva’s major market share and growth is thanks to the well developed parcel machine network and its presence and cooperation across the Baltic states as well as the mediation of the parcels of several international e-giant’s in large volumes,” said the E-Commerce Association in its report.

With Latvia’s and Lithuania’s e-commerce markets growing even faster than that of Estonia, this is why Omniva is focusing on expanding its parcel locker networks across those countries too. Many large businesses view the Baltic States as one regional unit, so Omniva should benefit from this.