- 9 January 2020
- Transport / Logistics Services
Pall-Ex and De Montford University Leicester are working together to help tackle the logistics industry skills shortage.
Second-year marketing students at the university are developing ideas on how to promote careers in the logistics sector for people aged 16-24. Pall-Ex has provided a live brief for an integrated marketing campaign using market research, social media, PR and influencer marketing.
The careers being promoted include HGV driving, warehouse work and other careers facing a shortage. It is also aimed at under-represented groups such as BAME communities and women.
Research from Unite the union has shown that just 1% of active HGV drivers are under 25 and the average age for drivers was 48 in 2016, and growing. Some 13% of active drivers are over 60.
Kevin Buchanan, Group CEO at Pall-Ex, said, “Attracting the younger generation has become more challenging as they are unaware of the scope of jobs available and the opportunities for progression. We see this as a learning opportunity for ourselves, as well as the students, as it will enable us to get a fresh perspective from young people themselves and better understand how to inform them on the great opportunities in the logistics sector.”