The organic food retailer Planet Organic has entered the food delivery fray in London, by offering a next day delivery service as a new step in its partnership with the on demand delivery specialist company Hubbub.co.uk

In a statement issued on the 10th of May, Hubbub.co.uk said of the new programme, “Shoppers on PlanetOrganic.com now have next-day and one-hour deliveries across Greater London, five days a week. This step up in its delivery service sees Planet Organic become a real alternative to the big online retailers.”

Marisa Leaf, founder and co-CEO of Hubbub.co.uk, said, “It’s great to get the next step in our partnership delivered so quickly, which will bring benefits to both businesses and our existing customers and shops. Planet Organic customers now have a first-class delivery service. We will then use our expanded Hubbub footprint to bring London’s best-loved local shops and producers to people right across the capital.”

The delivery company has said that it is preparing its next stage of fundraising as part of its own growth plans. IN 2014-15, Hubbub.co.uk raised £2.5 million in a fundraising round led by Octopus Investments in participation with MMC Ventures and the founders of Secret Escapes, Graze, Songkick and Lyst.

Amazon is rumoured to be about to offer its Amazon Fresh service to London soon, so Planet Organic may have got the jump on this type of service. London was the first UK city to get the Prime Now service on the 30th of June 2015. Amazon is close to sealing deals with one of two major online supermarkets and may well be offering an online grocery delivery service soon as well.