Posti shows consumers’ favourite online stores

A survey commissioned by Posti has listed Finnish consumers favourite online stores. These are Germany’s Zalando (12%), (10%) as the best domestic online store. Adlibris (7%), CDON (7%) and Amazon (6%) followed up the list.

Sami Finne, Vice President, International eCommerce at Posti said, “It’s clear who the top online stores are. Congratulations to Zalando and It’s pleasing to see that dozens of other companies were also mentioned as the best online stores in the survey. The e-commerce market is extremely diverse, and consumers have many good options to choose from. Swedish and German online stores are expanding quickly,” says Finne, explaining consumer behaviour.

Zalando sells clothes and shoes to 17 European countries, including Finland. “We are honoured to receive this award, which is yet another proof that our efforts in terms of customer satisfaction are paying off. We want to become the Starting Point for Fashion by delivering a best-in-class shopping experience that is tailored to customer’s needs. Our convenience proposition is a key driver to achieve this goal by deepening our relationships with our over 28 million active customers, who can select from over 400,000 articles that come from more than 2000 brands,” says David Hejgaard, Commercial Head Nordics, Zalando.


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