PostNord publishes e-commerce study

PostNord has published research that shows Nordic e-commerce shoppers spent €21.9bn on goods bought online in 2016.

The Nordic postal operator’s ninth annual ‘E-commerce in the Nordic Region’ report has found that Swedes spent the most at €8.5 billion. Norwegians however averaged the highest monthly sum per person at €173. The Danes spent €162 a month per person.

Of the Nordic nations, the PostNord report found that the Finns were the highest spenders on cross border e-commerce, with 46% making purchases from foreign websites every month. More than one in three Nordic customers buy goods from abroad, while 25% of the total Nordic e-commerce shopping, at €5.4bn is made up of purchases from foreign sites. Of the source countries, the UK and China are the most popular among Nordic shoppers followed by Germany, the US and Sweden.

Another point of interest is that 80% of Nordic e-commerce shoppers consider being able to choose the method of delivery is a make or break on with regard abandoned carts.

PostNord said: “There are both similarities and distinct differences between the various countries in this regard. In Finland and Norway, the preferred option is to have goods delivered home in the mailbox, whereas picking up parcels oneself at collection points is most popular in Sweden and Denmark.

“Finland stands out in the survey in terms of using parcel boxes that are available throughout the day more than is the case in other countries, while the Danes are those who most like and have the best opportunity to have their goods that have been purchased online delivered directly to the door.

“There are also national differences between countries regarding requirements for fast deliveries. Swedes and Danes are those that expect and also get the fastest delivery. Norwegians and Finns make more purchases from abroad, which is probably why they expect to receive deliveries on average one day later.”

PostNord e-commerce expert Arne Andersson commented: “Exciting new solutions for more flexible delivery are on their way in and consumers want to have more influence than ever. People are keen to be able to track their parcels continuously, but also to decide whether they will be delivered tomorrow, in three days or in two weeks – at home, at work or at their summer house.”  
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