Primark to trial click & collect

UK budget fashion chain Primark is trialling a click & collect service but will not for the time being consider home delivery.

Primark is to trial click & collect on children’s products at 25 stores in the northwest of England towards the end of this year. Under the plans it will offer an expanded range of 2000 clothing products – 40% exclusive to click & collect and not in store.

One of the benefits the fashion chain expects is increased footfall at its bricks and mortar stores.

“What we’re trying to do is use Click & Collect to increase the offer in the category where we’re very strong but where we’re still constrained,” Primark’s owner, AB Foods CEO George Weston said.

“We’ll give shoppers more reasons to buy more products and visit our stores more often.”

Should the trial be successful the new service will be offered nationwide, with plans to add product categories from then.

Home delivery is not being considered at present as the economics don’t stand up for its lower priced ranges.

“We think that that is very expensive, inefficient and environmentally iffy,” said Rob Weston.

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