Published: August 2017
Pages: 30
Format: PDF

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About this report

This report focuses on the French TV Production Market. It describes the market, quantifies its size and describes key trends.

The report contains historical growth rates and our forecasts for the market which are based on analysis of historical trends and growth drivers.

Key trends and drivers reported on and analysed include levels of TV viewing, impact of the development of new platforms such as OTT / IPTV, television industry revenue (advertising spending, licence fee trends, pay-TV subscriptions) and the recent resurgence of scripted production.

The competitive landscape section identifies the leading production companies, profiles them and comments on trends such as market consolidation and the growth of the super-indies, development of content distribution models, deficit funding and exploitation of new revenue sources such as digital rights.

Who is the report intended for?

TV production companies
Broadcasters and television networks
Consultants and other advisors
Governments and Regulators

What are the sources and methodology?

This report is based on
– In-depth analysis of the macroeconomic and legislative environments and relevant industry drivers
– Analysis of information on the leading TV production groups
– Interviews with senior-level contacts in the TV and TV production industries
– Our own experience of advising both companies and investors in the TV and TV production industries and the wider media sector.

Information from these sources has been synthesised and presented clearly and concisely with extensive use of charts and tables to illuminate points and support conclusions.


Market context
The French TV Production Market is over €2.5bn in size.
The development of new forms of entertainment such as gaming and other interactive content on smartphones, tablets and other platforms, has led to fall in TV viewing levels, with the effect being greatest amongst younger generations.
The traditional networks and their main channels (France Televisions / France 2 and TF1 / TF1) are the most important customers. However they have lost viewing share to smaller DTT channels with a specific niche focus and the Pay-TV segment, which is strong in France. The combined share of the top four channels has fallen from 79% in 2006 to 53% in 2016
French TV was traditionally strong in non-scripted with some major reality TV shows, such as Secret Story, taking high viewing shares. In the last few years, there has been a significant shift in emphasis towards scripted, with large investments in big productions, such as Versailles, commissioned by Canal+, and Marseille, commissioned by Netflix.
New revenue models have continued to develop with the proportion of programme funding from the initial broadcaster decreasing as a consequence.
Competitive landscape
The leading broadcasters, in particular France Televisions, retain large in-house production operations
The leading independents include Banijay, Lagardere and Newen.
Endemol Shine has lost ground following the end of its exclusive arrangement with TF1
Market growth is likely with stronger forecast economic performance expected to support growth in TV advertising, overall TV industry revenue and, hence, production spending.

Introduction    2

About this report

Executive summary

About Apex Insight


List of charts and tables

Market definition, characteristics and trends  7


TV market overview

Market seasonality and cyclicality

Programme genre trends

Traditional and new sources of revenue

New programme funding models (deficit financing)


Market consolidation and creation of super-indies

Impact of trends on the formats

Market size and growth  19

Market size

TV industry revenue and funding

Competitive landscape   21


Summary of leading global super-indies

Value drivers for TV production companies

Leading TV production companies in France

Forecasts 27


1.  Average daily viewing figures / minutes per person

2.  TV Production market size and growth / €m

3.  GDP, Advertising and TV Production revenue / annual % changes

4.  TV industry funding structure / €bn

5.  TV industry funding structure – France vs Europe / %

6.  Advertising spending breakdown by medium

7.  Geographical coverage of leading super-indies

8.  Summary of leading global super-indies

9.  France GDP, TV Industry revenue, TV advertising and TV production forecast annual % changes

10.  TV Production forecast market size and growth / €m

11.  Key market data

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