Published: August 2017
Pages: 65
Format: PDF

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About this report

This report focuses on the Nordic TV Production Markets: Sweden, Norway, Denmark and Finland. It describes the market, quantifies its size and describes key trends.

The report contains historical growth rates and our forecasts for the market which are based on analysis of historical trends and growth drivers.

Key trends and drivers reported on and analysed include levels of TV viewing, impact of the development of new platforms such as OTT / IPTV, television industry revenue (advertising spending, licence fee trends, pay-TV subscriptions) and events at key channels.

The competitive landscape section identifies the leading production companies, profiles them and comments on trends such as market consolidation and the growth of the super-indies, development of content distribution models, deficit funding and exploitation of new revenue sources such as digital rights.

Who is the report intended for?

TV production companies
Broadcasters and television networks
Consultants and other advisors
Governments and Regulators

What are the sources and methodology?

This report is based on
– In-depth analysis of the macroeconomic and legislative environments and relevant industry drivers
– Analysis of information on the leading TV production groups
– Interviews with senior-level contacts in the TV and TV production industries
– Our own experience of advising both companies and investors in the TV and TV production industries and the wider media sector.

Information from these sources has been synthesised and presented clearly and concisely with extensive use of charts and tables to illuminate points and support conclusions.


Market context
The Nordic TV Production Market is over €1.3bn in size with Sweden being the largest individual market, followed by Denmark
Overall TV industry revenues are high relative to population with high licence fees (other than in Finland) and large pay-TV segments
The development of new forms of entertainment such as gaming and other interactive content on smartphones, tablets and other platforms, has led to fall in TV viewing levels, which were already lower than elsewhere in Europe, with the effect being greatest amongst younger generations.
Broadcasting regulations are strict with significant restrictions on advertising, in particular that aimed at children
New revenue models have continued to develop with the proportion of programme funding from the initial broadcaster decreasing as a consequence.
Competitive landscape
The leading international operators, such as Banijay, Endemol Shine, FremantleMedia and Warner, are present in the Nordic markets along with some significant regional players, such as Nice (owned by MTG) and Yellow
The national broadcasters have traditionally been major producers of content but there have been significant moves to outsource more production in recent years
We expect the markets to perform more strongly in the next few years than in the recent past as problems at certain broadcasters are overcome and government actions, such as the privatisation of TV2 in Denmark and the rebate announced by the Finnish government, have a positive impact.

Introduction    2

About this report

Executive summary

About Apex Insight


List of charts and tables

Market definition, characteristics and trends  7


TV market overview

Market seasonality and cyclicality

Programme genre trends

Traditional and new sources of revenue

New programme funding models (deficit financing)


Market consolidation and creation of super-indies

Impact of trends on the formats

Market size and growth  30

Market size

TV industry revenue and funding

Competitive landscape   45


Summary of leading global super-indies

Value drivers for TV production companies

Leading TV production companies in the Nordics

Forecasts 55


Average daily viewing figures / minutes per person

TV Production market size and growth / €m

GDP, Advertising and TV Production revenue / annual % changes

TV industry funding structure / €bn

Advertising spending breakdown by medium

Geographical coverage of leading super-indies

Summary of leading global super-indies

GDP, TV Industry revenue, TV advertising and TV production forecast annual % changes

TV Production forecast market size and growth / €m

Key market data

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