About this report
This report focuses on the Nordic TV Production Markets: Sweden, Norway, Denmark and Finland. It describes the market, quantifies its size and describes key trends.
The report contains historical growth rates and our forecasts for the market which are based on analysis of historical trends and growth drivers.
Key trends and drivers reported on and analysed include levels of TV viewing, impact of the development of new platforms such as OTT / IPTV, television industry revenue (advertising spending, licence fee trends, pay-TV subscriptions) and events at key channels.
The competitive landscape section identifies the leading production companies, profiles them and comments on trends such as market consolidation and the growth of the super-indies, development of content distribution models, deficit funding and exploitation of new revenue sources such as digital rights.
Who is the report intended for?
TV production companies
Broadcasters and television networks
Consultants and other advisors
Governments and Regulators
What are the sources and methodology?
This report is based on
– In-depth analysis of the macroeconomic and legislative environments and relevant industry drivers
– Analysis of information on the leading TV production groups
– Interviews with senior-level contacts in the TV and TV production industries
– Our own experience of advising both companies and investors in the TV and TV production industries and the wider media sector.
Information from these sources has been synthesised and presented clearly and concisely with extensive use of charts and tables to illuminate points and support conclusions.
The Nordic TV Production Market is over €1.3bn in size with Sweden being the largest individual market, followed by Denmark
Overall TV industry revenues are high relative to population with high licence fees (other than in Finland) and large pay-TV segments
The development of new forms of entertainment such as gaming and other interactive content on smartphones, tablets and other platforms, has led to fall in TV viewing levels, which were already lower than elsewhere in Europe, with the effect being greatest amongst younger generations.
Broadcasting regulations are strict with significant restrictions on advertising, in particular that aimed at children
New revenue models have continued to develop with the proportion of programme funding from the initial broadcaster decreasing as a consequence.
The leading international operators, such as Banijay, Endemol Shine, FremantleMedia and Warner, are present in the Nordic markets along with some significant regional players, such as Nice (owned by MTG) and Yellow
The national broadcasters have traditionally been major producers of content but there have been significant moves to outsource more production in recent years
We expect the markets to perform more strongly in the next few years than in the recent past as problems at certain broadcasters are overcome and government actions, such as the privatisation of TV2 in Denmark and the rebate announced by the Finnish government, have a positive impact.