TV Production Market in Italy

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Published: July 2013
Pages: 30
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Description

About this report

This report focuses on the TV Production market in Italy. It describes the market, quantifies its size and describes key trends.

The report contains historical growth rates and our forecasts for the market which are based on analysis of historical trends and growth drivers.

Key trends and drivers reported on and analysed include levels of TV viewing, impact of the development of new platforms, advertising spending, television industry revenue and the specific issues affecting production spending at the major networks (RAI and Mediaset).

The competitive landscape section identifies the leading producers in Italy, profiles them and comments on trends such as market consolidation and the growth of the super-indies, development of content distribution models, deficit funding and exploitation of new revenue sources such as digital rights.

Who is the report intended for?

TV production companies
Broadcasters and television networks
Investors
Banks
Consultants and other advisors
Governments and Regulators

What are the sources and methodology?

This report is based on
– In-depth analysis of the macroeconomic and legislative environments and relevant industry drivers
– Analysis of information on the leading TV production groups
– Interviews with senior-level contacts in the TV and TV production industries
– Our own experience of advising both companies and investors in the TV and TV production industries and the wider media sector.

Information from these sources has been synthesised and presented clearly and concisely with extensive use of charts and tables to illuminate points and support conclusions.

Contents

Introduction - 1
About this report
Executive summary
About Apex Insight
Contents
List of charts and tables

Market definition, characteristics and trends - 7
Definition
Broadcasters in Italy
Market seasonality and cyclicality
Programme genre trends
Traditional and new sources of revenue
New programme funding models (deficit financing)
Market consolidation and creation of super-indies
Impact of trends on the formats

TV production market in Italy, size and growth - 17
Market size
TV industry revenue and funding

Competitive landscape - 20
Overview
Summary of leading super-indies
Value drivers for TV production companies
Leading TV production companies in Italy

Forecasts - 31
Market forecasts
Key market data
Risks to the forecast

Appendix - 35
List of abbreviations

List of figures

Average daily viewing figures / minutes per person
TV Production market size and growth / €m
GDP, Advertising and TV Production revenue / annual % changes
TV industry funding structure
Advertising spending breakdown by medium
TV Licence cost per year / €
Geographical coverage of leading super-indies
Summary of leading super-indies
Largest production companies by number of hours
Zodiak revenue / €m
Fremantle revenue / €m
GDP, Advertising and TV production forecast annual % changes
TV Production market size and growth forecast / €m
Key market data

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