TV Production Market in Poland: 2014

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Published: June 2014
Pages: 33
Format: PDF by email
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Description

About this report

This report focuses on the TV Production market in Poland. It describes the market, quantifies its size and describes key trends.

The report contains historical growth rates and our forecasts for the market which are based on analysis of historical trends and growth drivers.

Key trends and drivers reported on and analysed include levels of TV viewing, impact of the development of new platforms such as IPTV, television industry revenue (advertising spending, licence fee trends, pay-TV subscriptions).

The competitive landscape section identifies the leading producers in Poland, profiles them and comments on trends such as market consolidation and the growth of the super-indies, development of content distribution models, deficit funding and exploitation of new revenue sources such as digital rights.

Who is the report intended for?

TV production companies
Broadcasters and television networks
Investors
Banks
Consultants and other advisors
Governments and Regulators

What are the sources and methodology?

This report is based on
– In-depth analysis of the macroeconomic and legislative environments and relevant industry drivers
– Analysis of information on the leading TV production groups
– Interviews with senior-level contacts in the TV and TV production industries
– Our own experience of advising both companies and investors in the TV and TV production industries and the wider media sector.

Information from these sources has been synthesised and presented clearly and concisely with extensive use of charts and tables to illuminate points and support conclusions.

Summary

Market context
The Polish TV production market is of the order of €380m in size.
Despite the development of new forms of entertainment such as games and other interactive content on smartphones, tablets and other platforms, TV viewing levels have increased in recent years, in part, due to the many digital channels now targeting viewing niches.
New revenue models have continued to develop with the proportion of programme funding from the initial broadcaster decreasing as a consequence.
Exploitation of the potential from international sales of finished content, licensing of formats, digital rights and success-based payments is important to the commercial success of a format.
Viewing levels in Poland are higher than European average levels. However the funding of the industry is different with a significantly greater proportion deriving from advertising and subscription , with licence revenue being marginal. This has made the industry vulnerable during the economic downturn.

Competitive landscape
Some of the leading international operators have recently established themselves in the Polish market along with several important domestic players.

Outlook
The Polish economy has been strong relative to elsewhere in Europe with growth forecast to accelerate in 2014 and 2015.
We expect this to support growth in advertising revenue and hence production spending.

Contents

Introduction - 2
About this report
Executive summary
About Apex Insight
Contents
List of charts and tables

Market definition, characteristics and trends - 7
Definition
Broadcasters in Poland
Market seasonality and cyclicality
Programme genre trends
Traditional and new sources of revenue
New programme funding models (deficit financing)
Market consolidation and creation of super-indies
Impact of trends on the formats

TV production market in Poland, size and growth - 16
Market size
TV industry revenue and funding

Competitive landscape - 19
Overview
Summary of leading super-indies
Value drivers for TV production companies
Leading TV production companies in Poland

Forecasts - 28
Market forecasts
Key market data
Risks to the forecast

Appendix - 32
List of abbreviations

List of figures

Average daily viewing figures / minutes per person
TV Production market size and growth / €m
GDP, Advertising and TV Production revenue / annual % changes
TV industry funding structure / €bn
TV industry funding structure in 2012 - Poland vs Europe / %
TV Licence cost per year / €
Advertising spending breakdown by medium
Geographical coverage of leading super-indies
Summary of leading super-indies
Fremantle revenue / €m
GDP, Advertising and TV production forecast annual % changes
TV Production market size and growth forecast / €m
Key market data

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