TV Production Market in Spain: 2014


Published: June 2014
Pages: 45
Format: PDF Download

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About this report

This report focuses on the TV Production market in Spain. It describes the market, quantifies its size and describes key trends.

The report contains historical growth rates and our forecasts for the market which are based on analysis of historical trends and growth drivers.

Key trends and drivers reported on and analysed include levels of TV viewing, impact of the development of new platforms such as IPTV, television industry revenue (advertising spending, licence fee trends, pay-TV subscriptions) and the recent Spanish channel mergers.

The competitive landscape section identifies the leading producers in Spain, profiles them and comments on trends such as market consolidation and the growth of the super-indies, development of content distribution models, deficit funding and exploitation of new revenue sources such as digital rights.

Who is the report intended for?

TV production companies
Broadcasters and television networks
Consultants and other advisors
Governments and Regulators

What are the sources and methodology?

This report is based on
– In-depth analysis of the macroeconomic and legislative environments and relevant industry drivers
– Analysis of information on the leading TV production groups
– Interviews with senior-level contacts in the TV and TV production industries
– Our own experience of advising both companies and investors in the TV and TV production industries and the wider media sector.

Information from these sources has been synthesised and presented clearly and concisely with extensive use of charts and tables to illuminate points and support conclusions.


Market context
The Spanish TV production market is almost €1bn in size.
Despite the development of new forms of entertainment such as games and other interactive content on smartphones, tablets and other platforms, TV viewing levels have increased in recent years, in part, due to the many digital channels now targeting viewing niches.
New revenue models have continued to develop with the proportion of programme funding from the initial broadcaster decreasing as a consequence.
Exploitation of the potential from international sales of finished content, licensing of formats, digital rights and success-based payments is important to the commercial success of a format.
Viewing levels in Spain are higher than European average levels. The industry is highly dependent on advertising revenue which made it very vulnerable during the economic downturn.

Competitive landscape
Almost all of the leading international operators are in the Spanish market along with several important domestic players.
The proportion of commissioning is now roughly evenly split between in-house and independents.

The performance of the economy – with growth expected to resume before 2014 and then at lower levels than European averages – suggests a subdued outlook for advertising spending, a key driver for the Spanish market.
Also important is the success of the two leading broadcasters in dealing with their respective financial challenges.


Introduction - 2
About this report
Executive summary
About Apex Insight
List of charts and tables

Market definition, characteristics and trends - 7
Broadcasters in Spain
Market seasonality and cyclicality
Programme genre trends
Traditional and new sources of revenue
New programme funding models (deficit financing)
Market consolidation and creation of super-indies
Impact of trends on the formats

TV production market in Spain, size and growth - 18
Market size
TV industry revenue and funding

Competitive landscape - 21
Summary of leading super-indies
Value drivers for TV production companies
Leading TV production companies in Spain

Forecasts - 40
Market forecasts
Key market data
Risks to the forecast

Appendix - 44
List of abbreviations

List of figures

Average daily viewing figures / minutes per person
Number of subscribers to Pay-TV by transmission platform
TV subscription revenue / €m
TV Production market size and growth / €m
GDP, Advertising and TV Production revenue / annual % changes
TV industry funding structure / €bn
TV industry funding structure - Spain vs Europe / %
Advertising spending breakdown by medium
Geographical coverage of leading super-indies
Summary of leading super-indies
Fremantle revenue / €m
Eyeworks revenue / €m
Shine revenue / €m
Zodiak revenue / €m
GDP, Advertising and TV production forecast annual % changes
TV Production market size and growth forecast / €m
Key market data

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