iForce’s carrier management platform Route Genie has secured a long term partnership with InPost that will see InPost’s automated parcel locker network integrated with the Route Genie software.

This will allow online retailers working with Route Genie to offer InPost lockers to their customers as an option for returning and collecting parcels, enabling them to increase the range of drop off and pick up options available and potentially preventing some future abandoned shopping carts.

The delivery company InPost has around 1000 lockers across the UK in sites such as supermarkets, petrol stations and secure locations outside retailers. All of these are available to customers, 24 hours a day, seven days a week.

The Route Genie software platform underpins iForce Pathfinder, which is the company’s carrier management solution. It is being used by a range of major retailers such as Dunelm, Waitrose Cellar and Paperchase.

Richard Tucker, Head of Sales at iForce Group and Route Genie, commented: “We are constantly looking at ways to enhance Route Genie’s portfolio of carriers and PUDO offering. By establishing this partnership with InPost UK we are providing more choice to the online shopper and therefore minimising the chance of abandonment at the online checkout.”

Tony Kells, Sales and Marketing Director at InPost UK, added: “Route Genie is a highly innovative platform and this integration will ensure that retailers can deliver added convenience to the end consumer.”

InPost’s deal with Route Genie should help keep sales for their customers by offering greater options for pick up and drop off of items. It is increasingly accepted in e-commerce that the greater convenience one can offer customers at the right price point, the better chance of retaining a sale.