Around 55% of online shoppers in China bought goods from British brands over a three month period, according to research by Royal Mail.

The Royal Mail research suggested that the Chinese shoppers spent an average of GBP£104 a month on UK goods. In China, the average online shopper spends £123 a month as against just £89 on the part of the UK shopper.

The research by Royal Mail also found that 87% of Chinese shoppers like to buy UK brands and seventy-six percent trust British retailers not to sell counterfeit items. 79% of Chinese online shoppers buy goods using their smartphones, as against just 28% of British shoppers.

“This study provides a deep dive into the largest e-commerce market in the world. By 2020, China’s e-commerce market is set to be larger than those of the US, Japan, Germany, the UK and France combined,” said Nick Landon, managing director of Royal Mail Parcels. “UK brands are really clicking with China’s shoppers and have a unique advantage as their goods are perceived to be of premium quality.

“UK retailers should feel confident that exporting to China can deliver benefits to their business. Breaking into this market has been made much more straightforward thanks to Chinese third-party platforms such as Alibaba’s Tmall.”
 
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