Royal Mail lands new contract with Joules

As part of its drive to corner the e-commerce market, Royal Mail has landed a new one year contract to handle deliveries for multichannel lifestyle brand, Joules.

Royal Mail will deliver to Joules’ customers around the UK using its Tracked 24 and Tracked 48 services, The postal operator said that a key factor in securing the contract was that it has extended its late acceptance times at its National Distribution Centre in Northampton.

As of this week, Royal Mail now accepts parcels as late as 2330 for its next day delivery on its Tracked 24 and in two days with its Tracked 48 service. Customers shopping with Joules will now have until 2000 on a weekday for delivery by Royal Mail the next working day.

Crissy Wisdom Chew, Joules Transport Manager, said: “Joules is a favourite time-off brand for families all over the UK. Time is at a premium for many, so it’s really important that our customers trust that we can consistently deliver on speed and convenience. Our partnership with Royal Mail will enable us to do this.”

Nick Landon, Managing Director Royal Mail Parcels, added: “We are delighted that Joules has become one of the first brands to fully make use of the later acceptance times at our national distribution centre.”

Customer surveys routinely suggest that convenience is often the selling point for people to pass through the shopping cart. Royal Mail’s later acceptance times should significantly boost the sales made by its clients, which should be a boon to e-tailer and delivery company alike as revenues increase. E-commerce delivery is becoming a fiercely competitive market and anything that gives a company the added edge may well make the difference in winning or losing new customers.