Royal Mail has launched the second phase of the Mailmen campaign. Research has shown that unlike email, people genuinely read and value marketing mailshot post to them despite the stigma attached to it of being ‘junk mail’.

The B2B campaign is focused on decision makers in businesses across the UK including advertisers and creative agencies. The campaign is a combined approach of press, direct mail, digital, mobile email and Blippar.

The Mailmen campaign is endorsed by seven industry leaders:

Ashley Friedlein, Founder, Econsultancy

Anil Pillai, CEO, DigitasLBi

Alasdair Stewart, Marketing and Communications Director, AXA Insurance

Jess Butcher, Co-Founder, Blippar

Suki Thompson, Founding Partner, Oystercatchers.

Peter Duffy, Group Commercial Director, easyJet

Karen Gray, Director of Brand and Marketing Communications, Homebase

Research by Royal Mail suggests that 57% of recipients of direct mailing campaigns feel more valued by the company sending it.