- 11 February 2019
- Transport / Logistics Services
With a third of Australian online shoppers using UK retail websites, Royal Mail has launched a new tracked returns service from Australia to the UK.
Royal Mail research shows that the Australian online shoppers in question spend an average of £39 a month from UK e-retail websites. Among these, 12% have used a company’s returns service.
According to Royal Mail, “The key reasons that Australian shoppers cited for shopping on UK sites were availability, a love of UK brands and price. 76 per cent of Australian shoppers will buy products from the UK if they can’t find them locally. Further to this, 46 per cent of Australian online shoppers seek out items that are only on sale in the UK and 59 per cent do so because they love British brands.”
The research also showed that a poor returns service can be off-putting to those shoppers and to that extent a tracked returns offering from Australia to the UK could improve trade between the two countries.
According to Royal Mail the new tracked returns service will operate thus:
– Royal Mail sets retailers up on a secure returns portal.
– The retailer designs a branded returns page and directs customers to its page by providing them with a web link.
– Customers can access the returns site and once they have inputted their details online they receive a confirmation email.
– The email contains a link to download the returns label with instructions on how to post the return item.
– The returns package is delivered using a tracked service provided by the local Postal Operator (Australia Post) to an in-country hub for transport back to the UK.
– When returned items arrive in the UK, they are delivered to the designated ‘returns’ address via Royal Mail’s tracked domestic network.
A spokesperson for Royal Mail said “Australia is an attractive market for exporters. The country has high internet penetration, widespread use of English as a main language and a high potential for international ecommerce sales. For UK businesses wanting to grow internationally, it’s important to understand the distinct shopping habits of consumers in different countries. At Royal Mail, we have experience delivering into 230 countries and territories worldwide. Retailers that tune into the different ways in which consumers shop across the globe, are likely to be more successful on an international scale.”