Royal Mail offers UK brands easier access to China

British companies can now access an automated, online registration tool that Royal Mail says will make it easier for them to sell to Chinese consumers via the Tmail Global marketplace.

“The tool brings a low-cost market entry solution within reach of British companies that would previously not have been able to afford to enter the Chinese market,” said Royal Mail.

Since Royal Mail gained access to the Tmail Global Storefront over a year ago, the number of British brands using it has grown at a very good rate.

“Thirty-five British companies now have access to around 650 million of China’s population who regularly purchase items online,” said Royal Mail. “The latest British brands to benefit from the “halo effect” of quality British products under the Royal Mail umbrella include self-warming baby bottle manufacturer Yoomi, luxury jeweller Monica Vinader and British supermarket chain Waitrose.”

In a maturing domestic online market, newer emerging markets such as China and the Far East are becoming ever more tempting for UK brands that seek growth. Access to the Tmail Global site would be an opportunity that could enable very strong growth in years to come, if the approach to that market is planned properly. British brands still have a good reputation in the global marketplace – generally for high quality and technical brilliance as against other nationalities brands that sometimes come in at a lower value.

Royal Mail’s Tmail Global storefront is certainly a route to the Chinese market to consider for such brands seeking to extend their global reach.