Royal Mail – online shopping growth post lockdown

UK online shoppers’ habits have changed and their monthly spend has increased according to new research from Royal Mail.

The Royal Delivery Matters COVID-19 Survey has shown that on average online shoppers monthly spend has increased to £226 in June, as compared to £213 in May. Between January and March 2019, the average monthly spend was £226.

Women were also more likely to have shopped online more frequently than men. In addition, those over 35 years older spent significantly more than 18-34 year olds – £247 vs £163.

In a statement Royal Mail commented: “Priorities have shifted as lockdown measures ease. Shoppers are still purchasing DIY equipment and gardening products but demand here is starting to return to normal levels, whilst spend on clothing and footwear, makeup and food and drink continues to grow. For food and drink, 44 per cent bought online in June 2020 compared to 28 per cent over a three-month period in 2019*.

“With 33% of those surveyed seeing a decrease in their income, free delivery is seen as a top priority. Being kept informed on delivery progress is also important.”

To meet the significant increase in demand, the postal operator and parcel sorting tech company Beumer have agreed to design and build a fully automated parcel sorting system for its North West parcel hub in Warrington.

Nick Landon, Chief Commercial Officer at Royal Mail, said: “COVID-19 and lockdown have driven major changes in consumer habits, including the way we shop. As lockdown begins to ease our research shows that online spend is still increasing but the mix of items bought continues to change as we all adjust to the new normal. Online ordering and home delivery of clothing, makeup, food and drink look set to stay as the one off or more occasional DIY and gardening purchases move back towards normal levels.”