Royal Mail: online SMEs confident of the future

Royal Mail has released research showing 70% of UK small and medium (SME) online retailers are confident of sales growth in 2020.

Forty-eight per cent of those retailers are to increase advertising/marketing spend as well as 36% planning to improve customer experience.

The prospect for business is good or very good in the coming five years according to 79% of those surveyed. Online competition and economic uncertainty are the flip side of the coin.

The Royal Mail research showed that 66% of those surveyed sell to customers overseas, with Europe, the USA, Asia and Middle East being top destinations for their goods.

Some 62% of retailers are planning to increase their sales revenues. Methods for this include: simplifying the sales/ordering/delivery and payment process (33 per cent), selling more to the markets they already sell to (28 per cent) and targeting new markets and countries (21 per cent).

Shane O’ Riordain, Managing Director of Marketing, Regulation And Corporate Affairs, Royal Mail said “As we enter a new decade, the level of business confidence is promising for 2020 and the years beyond. Royal Mail already supports a wide range of retail businesses, providing them with the tools they need to succeed in the UK and across the globe. We look forward to working with even more of these great businesses this year.”

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